Entre Cielo y Tierra
Mireya Luis
Oscar Sánchez Serra
Editorial Design & Identity:
Entre Cielo y Tierra
Mireya Luis
Oscar Sánchez Serra
Designing this book involved a responsibility that transcends the merely graphic: it is about giving visual form to the legacy of Mireya Luis, an essential figure in world sports history. As a work that gathers her achievements and most intimate experiences, the design had to act as a transparent vehicle for emotion.
This project encompassed the comprehensive design of the work, including the visual identity redesign of the "Vidas" collection, establishing a new graphic standard for the series. For the cover, I selected an illustration with energetic strokes to create a direct visual analogy between the plastic expressiveness and Mireya’s intense personality.
Inside, the intention was to capture that same strength through absolute typographic clarity. I chose a structure that allowed the story to be narrated with dignity, resulting in a volume where the text breathes and the illustrations have their own space. The result ensures that the deep human significance of the research reaches the reader with the same clarity and confidence that the protagonist always projected on the court.
Services: Art Direction & Editorial Design
Client: Editorial José Martí
Year: 2016
Orquídeas,
de la Península de Guanahacabibes
Catálogo de Flora y Biodiversidad
Various Authors
A precision botanical catalog documenting 32 orchid species, balancing taxonomic rigor with an art-book aesthetic and scientific orthotypographic standards.
Asere Núncue Itiá
Ecobio Enyene Abacuá
Tato Quiñónes
Award-winning project and year's best-selling book; a historical research on Abacuá brotherhoods that merges strategic design with high culture for a mass audience.
Art Direction & Editorial Design
Art Direction & Editorial Design
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