Art Direction
& Editorial Identity:
VENA Artisans Artists
This project represents a convergence between traditional craftsmanship and contemporary design. The challenge consisted of creating an identity and a product catalog for an artist whose pieces —lighting fixtures and objects made from reclaimed wood— serve as the ornamental soul in architectural restoration projects.
The work stands out for its strategic art direction, which seeks to elevate the handcrafted object to a luxury design piece category. A comprehensive photography and retouching process was carried out, focused on capturing the honesty of the materials: the grain texture of century-old wood, the patina of iron, and the warmth of light. These elements were complemented by detailed 3D models that allowed for the visualization of the pieces' integration into complex spatial environments.
Regarding the editorial aspect, the catalog design moves away from the conventional to become an art book. The layout utilizes visual "silence" and sober typography to allow the narrative of each piece —such as "La Roue de la Vie" or "Lumière du Migrant"— to breathe and communicate its own story of travel and transformation. The result is a coherent visual system that dignifies manual craft through impeccable digital technical execution.
Services: Identity, Art Direction & Editorial Design
Client: Editorial José Martí
Year: 2020
La Sabiduría de los Oráculos
IFÁ, Los Caracoles y el Coco
Natalia Bolívar Aróstegui
Editorial design and layout for the ethnographic work of Natalia Bolívar Aróstegui, integrating her own artwork into a sober visual system that honors the legacy of Afro-Cuban research.
La Comida Afrocubana:
Mitos y Leyendas
Natalia Bolívar Aróstegui / Carmen González
An ethnographic research on Afro-Cuban ritual food, structured through a complex information architecture that organizes myths, religious rules, and ceremonial menus.
Art Direction & Editorial Design
Art Direction & Editorial Design
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